I’ve come at advertising sideways… An occasionally used publishing degree, five years teaching English in Korea, and editorial work reading Richell Prize submissions for Hachette Australia. Somewhere in there I also ran the multimedia team at a student paper, built product displays for bathroom showrooms, and sold coffee to inner-north footy mums. Oh, and don’t even get me started on my telehealth gig…
I’ve come at advertising sideways… An occasionally used publishing degree, five years teaching English in Korea, and editorial work reading Richell Prize submissions for Hachette Australia. Somewhere in there I also ran the multimedia team at a student paper, built product displays for bathroom showrooms, and sold coffee to inner-north footy mums. Oh, and don’t even get me started on my telehealth gig…
AWARD School is the only bit that was on purpose.
AWARD School is the only bit that was on purpose.
relevant work experience?
relevant work experience?
relevant work experience?
ha!
ha!
ha!
use some imagination.
use some imagination.
use some imagination.
AWARD School Folio
AWARD School Folio
victoria 2026
victoria 2026
brief 1
brief 1
brief 1
OOH
OOH
OOH
Client
Client
Scrub Daddy
Scrub Daddy
Scrub Daddy
Product
Product
Scour Daddy
Scour Daddy
Scour Daddy
Target Audience
Target Audience
People who hate doing dishes
People who hate doing dishes
People who hate doing dishes
Proposition
Proposition
For the toughest stains
For the toughest stains
For the toughest stains
brief 2
Client
Billabong
Product
The Furnace Wetsuit
Target Audience
People who like to spend time in the ocean all year round.
Proposition
Australia’s warmest wetsuit
brief 2
Client
Billabong
Product
The Furnace Wetsuit
Target Audience
People who like to spend time in the ocean all year round.
Proposition
Australia’s warmest wetsuit
brief 2
Client
Billabong
Product
The Furnace Wetsuit
Target Audience
People who like to spend time in the ocean all year round.
Proposition
Australia’s warmest wetsuit
brief 3
brief 3
TVC
TVC
Client
Client
Brick
Brick
Product
Product
The Brick
The Brick
Target Audience
Target Audience
People who want to spend less time on their phones.
People who want to spend less time on their phones.
Proposition
Proposition
Take your time back with Brick.
Take your time back with Brick.
brief 4
brief 4
AUDIO
AUDIO
Client
Client
Funday
Funday
Product
Product
Funday Fruity Chews
Funday Fruity Chews
Target Audience
Target Audience
Health-conscious sweet treat lovers
Health-conscious sweet treat lovers
Proposition
Proposition
Guilt-free sweets
Guilt-free sweets
ON THE
WALL
2026
ON THE
WALL
2026
ON THE
WALL
2026
brief 5
brief 5
SOCIAL
SOCIAL
CLIENT / Product
CLIENT / Product
Clutch Glue
Clutch Glue
Target Audience
Target Audience
People who are fashion-conscious
People who are fashion-conscious
Proposition
Proposition
The strongest clothing adhesive
The strongest clothing adhesive
brief 6
brief 6
PR
PR
Client
Client
Walt Disney
Walt Disney
Product
Product
Bluey The Movie (2027)
Bluey The Movie (2027)
Target Audience
Target Audience
Parents with young children
Parents with young children
Proposition
Proposition
Bluey is coming to the big screen
Bluey is coming to the big screen
brief 7
brief 7
DIGITAL
DIGITAL
Client
Client
Modibodi
Modibodi
Product
Product
Period underwear
Period underwear
Target Audience
Target Audience
Environmentally-conscious people who have periods
Environmentally-conscious people who have periods
Proposition
Proposition
Have a more comfortable period
Have a more comfortable period
brief 8
brief 8
DIRECT
DIRECT
Client
Client
NRMA
NRMA
Product
Product
Single Item Insurance
Single Item Insurance
Target Audience
Target Audience
People who have few valuables
People who have few valuables
Proposition
Proposition
For that special something
For that special something
brief 9
brief 9
INTEGRATED
MY INSIGHT
There is 3 times more privately owned land than national parks in Australia.
CLIENT / Product
CLIENT / Product
Hipcamp
Hipcamp
Target Audience
Target Audience
People who love camping
People who love camping
Proposition
Proposition
Camp off the beaten track
Camp off the beaten track
brief 10
brief 10
COMMERCIAL ACTIVITY
COMMERCIAL ACTIVITY
Springboard
Springboard
Up to 20% of groceries bought by Australian households end up in the bin, equivalent to one in five bags of shopping.
Up to 20% of groceries bought by Australian households end up in the bin, equivalent to one in five bags of shopping.
Task
Task
Come up with an idea for a product, business or entrepreneurial idea.
Come up with an idea for a product, business or entrepreneurial idea.